This Privacy Policy describes how Platformfeedbt Alpine Media AG ("Platformfeedbt", "we", "our", or "us"), domiciled in Lucerne, Switzerland, collects, utilizes, stores, and protects personal data obtained from visitors and users ("you") navigating our web application accessible via platformfeedbt.com.
1. Legal Framework and Jurisdiction
We process personal data in strict compliance with the Swiss Federal Act on Data Protection (FADP) and Regulation (EU) 2016/679 of the European Parliament and of the Council (General Data Protection Regulation or GDPR), as well as applicable United States state privacy laws (including CCPA/CPRA where relevant).
2. Categories of Information We Collect
We maintain a principle of strict data minimization. We only collect personal information necessary to deliver educational and editorial content relating to European wilderness destinations:
- Direct Communications Data: When you contact us through our interactive web form, we collect your name, email address, inquiry subject, and the contents of your message.
- Technical and Hydrographic Navigation Metrics: Automatically collected log files containing your anonymized IP address (truncated to ensure non-identification), browser user-agent, operating system, referencing URL, and timestamp.
- Local Consent Telemetry: We store your specific cookie consent parameters locally within your browser's
localStoragecache.
3. Purpose and Legal Basis for Processing
Under Article 6 of the GDPR, our legal bases for processing your data include:
- Legitimate Interests (Art. 6(1)(f) GDPR): Operating, protecting, and optimizing the Platformfeedbt knowledge base, preventing malicious automated scraping of our trail databases, and maintaining network stability.
- Performance of a Contract / Pre-contractual Steps (Art. 6(1)(b) GDPR): Responding to user requests, guide submissions, and press inquiries.
- Consent (Art. 6(1)(a) GDPR): For any non-essential telemetry or analytics that you voluntarily choose to enable via our Consent Banner.
4. Data Retention and Erasure Protocols
We do not retain personal records longer than strictly required for the specific operational purpose for which they were gathered. Contact form inquiries are securely archived for a maximum period of twenty-four (24) months for audit and dispute verification, after which they undergo automated permanent cryptographic purging. Server connection logs are routinely rotated and erased every fourteen (14) days.
5. Third-Party Processors & Infrastructure
Platformfeedbt does NOT sell, rent, monetize, or broker personal user data. We engage strictly vetted infrastructure sub-processors domiciled in Switzerland and the European Economic Area (EEA) who maintain ISO/IEC 27001 certifications. No data is transferred to jurisdictions lacking adequate data protection safeguards without Standard Contractual Clauses (SCCs).
6. Your Statutory Rights (GDPR / Swiss FADP)
Depending on your geographic residency, you possess unequivocal rights regarding your personal information:
- Right to Access (Art. 15 GDPR): Request a copy of all personal records we maintain concerning you.
- Right to Rectification (Art. 16 GDPR): Request immediate correction of inaccurate data.
- Right to Erasure / "Right to be Forgotten" (Art. 17 GDPR): Request the permanent deletion of your records.
- Right to Restriction and Objection (Art. 18 & 21 GDPR): Restrict or object to specific processing activities.
- Right to Data Portability (Art. 20 GDPR): Obtain your data in a structured, machine-readable format.
7. Data Protection Officer & Contact Point
To exercise any of your statutory rights or submit questions regarding this policy, please contact our Data Protection Officer directly:
Data Protection Officer
Platformfeedbt Alpine Media AG
Alpenstrasse 44, 6004 Lucerne, Switzerland
Email: [email protected]